✓ The Customer Trap: How to Avoid the Biggest Mistake in Business ☆ PDF Read by ☆ Andrew R. Thomas eBook or Kindle ePUB free

Andrew is contributing editor to Industry Week magazine; and, is Founding-Editor-in-Chief of the Journal of Transportation Security. He is a regularly featured commentator for media outlets such as FOX NEWS, CNBC, BBC, and the Wall Street Journal. Thomas' books hav

• Title : The Customer Trap: How to Avoid the Biggest Mistake in Business
• Author : Andrew R. Thomas
• Rating : 4.56 (804 Vote)
• Publish : 2015-9-10
• Format : Paperback
• Pages : 164 Pages
• Asin : 1484203860
• Language : English

Andrew is contributing editor to Industry Week magazine; and, is Founding-Editor-in-Chief of the Journal of Transportation Security. He is a regularly featured commentator for media outlets such as FOX NEWS, CNBC, BBC, and the Wall Street Journal. Thomas' books have sold widely around the world, been translated into more than a dozen languages, been short-listed for several literary prizes, and won several awards.A successful entrepreneur, he has traveled to and conducted business in more than 120 countries on all seven continents. Boppell Dean of the School of Global Commerce & Management at Whitworth University. He earned a Ph.D. Before coming to Whitworth, Professor Wilkinson taught at Montana State University Billings, The University of Akron, and Boise State University. from the University of Utah, with a doctoral dissertation that ex

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Lower margins become the norm and cost-saving compromises on quality take over. In time, the brand suffers and, in some cases, fails outright. When presented with the option to push more sales through large customers, most decision-makers jump at the chance. The alternative is frightening. Thomas and Wilkinson argue that all companies, regardless of the industry there are in, should maintain control over their sales and distribution channels. The authors show how many firms, such as STIHL Inc., etailz, Apple, Red Ant Pants, and Columbia Paints & Coatings, have prospered by avoiding the Customer Trap, and they explain how your company can have similar success. Far too many business leaders fail to realize - until it is too late - that the relentless pursuit of volume at all cost is not the key to long-term profits and success. As a result, marketing has come to resemble a relentless quest for efficiency and scale. And, yet, relenting to a Mega-Customer is not a fait accompli. Stark examples from Oreck Vacuum Cleaners, Rubbermaid, Goodyear, Levi's and others are used to illustrate the

From the authors of The Distribution Trap: Keeping Your Innovations from Becoming Commodities, winner of the 2010 Berry-American Marketing Association Book Award for the Best Marketing Book of the Year.